Netzkino´s business model is essentially based on the marketing of advertising-financed films. Netzkino was one of the first players in Germany to enter the AVoD market with digital marketing of films. The revenues have been rising for years in the AVoD segment and has shown enormous growth potential in recent years. The ad-financed playout of content does not have to hide behind other video on demand business forms, even if the quality of the content provided and the associated revenues still lag a little behind. The private TV stations are also advertising-financed in their DNA and are reinventing themselves through new marketing strategies, e.g. the streaming services of RTL, ProSiebenSat.1 or even Amazon, which has entered the AVoD market with its subsidiary IMDb and will also implement this model in Germany at the beginning of 2020. The streaming industry is currently in a phase of upheaval. New possibilities like AVOD are being explored. Netzkino is proud to push this trend as one of the leading AVoD platforms in Europe and to combine different business models – AVOD and SVOD (Subscription Video-On-Demand) – to better meet the needs of all users.
Spotfilm Networx GmbH sees itself as one of the leading film provider in the VoD segment of advertising-financed streaming. With apps on almost all types of devices and 4 MM app downloads (iOS, Android, Windows Phone and FirePhone) as well as more than fifteen million film viewings per month, Netzkino has a relevant reach for the advertising industry. At the end of October 2019, Netzkino’s YouTube channel exceeded the one million subscriber mark. Spotfilm includes about 20 channels, including the brands Fabella and Bronco. In this sense, Spotfilm refers to itself as an AVoD channel network.