Netzkino´s business model is essentially based on the marketing of advertising-financed movies. Netzkino was one of the first players in Germany to enter the AVoD market with digital marketing of film material. Revenues have been rising for years in the AVoD segment and has shown enormous growth potential in the most recent years. Ad-financed streaming is successfully competing with other video on demand business forms, even if the quality of the content provided and the associated revenues may still lag a little behind. Private TV channels are also advertising-financed in their DNA and are reinventing themselves through new marketing strategies. For example the streaming services of RTL, ProSiebenSat.1 or even Amazon, which has entered the AVoD market with its subsidiary IMDb and will also implement this model in Germany at the beginning of 2020. The streaming industry is currently in a phase of upheaval. New possibilities like AVOD (advertised video on demand) are being explored. Netzkino is proud to push this trend as one of the leading AVOD platforms in Europe. We strive to combine different business models – AVOD and SVOD (Subscription Video-On-Demand) – to better meet the needs of all users.
Spotfilm Networx GmbH sees itself as one of the leading film provider in the VoD (video on demand) segment of advertising-financed streaming. With apps on almost all types of devices and 4 MM app downloads (iOS, Android, Windows Phone and FirePhone) as well as more than 15 million film viewings per month, Netzkino has a relevant reach for the advertising industry. At the end of October 2019, Netzkino’s YouTube channel exceeded the one million subscriber mark. Spotfilm includes about 20 channels, including the brands Fabella and Bronco. In this sense, Spotfilm refers to itself as an AVOD channel network.