Netzkino is worldwide the first provider to have successfully implemented the consent management platform "Google Funding Choices" on Amazon‘s Fire TV.
With the aid of Funding Choices, the legally required consents of users in handling personal data can be obtained via a simple pop-up. This tool has so far been used on websites and in apps.
Netzkino has adapted the CMP for Fire TV in consultation with Google, in order to continue offering content on Fire TV in compliance with data protection regulations. So far there has been no tool for Fire TV that enables the query.
Due to the now adjusted Funding Choices, the user can give his consent in the in-house app by Netzkino on Fire TV. By switching to "Google Funding Choices" and the associated transparency of the cookie policy, the streaming provider was able to increase the user approval rate by 15%. This value significantly improves the marketing quality of Netzkino.
Netzkino is the largest advertising-financed video-on-demand (AVOD) provider for films in German-speaking countries and a brand of https://www.spotfilm-networx.com/, a subsidiary of the Trias Media Group. More than 2,000 films are available on all noteworthy end-devices. You can find more information here: https://inside.netzkino.de/ueber-uns.